Gen Z's don't mince words. When a story doesn't make sense to them, has a bad ending or a character makes something they don't like, they say so. They even propose possible solutions. So, to engage them with our new audiobooks, we are giving them the chance to create what they really wanted to listen to.
Within each audiobook, they can record alternate versions of their favorite chapters to alter the story as they wish.
Plus, they can enhance it by adding voice filters, sounds and music.
Each time someone buys an audiobook they can choose to play the original story or listen to the whole multiverse of variants.
Copywriter: Paula Amaya
Art Directors: Julián Ocampo / Camilo García / Fabián Olaya
Motion & Edition: Ana Vélez
